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#1
07-31-06, 10:17 PM
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Dolby to offer 3-D cinema
http://today.reuters.com/news/newsar...3D.xml&src=rss
By Gina Keating LOS ANGELES (Reuters) - Dolby Laboratories (DLB.N: Quote, Profile, Research), best known for its movie theater surround-sound systems, on Monday said it has teamed up with German virtual reality company Infitec GmbH to develop a three-dimensional theater projection system for theaters. Dolby will integrate Infitec's 3-D technology, designed by Daimler Chrysler for automotive design, with the digital cinema playback system it developed for movie theaters converting to digital projection systems from 35-millimeter film projectors. Digital 3-D systems are one tool Hollywood is using to staunch competition from DVDs, the Internet and video games to bring consumers back to theaters. Last week's 3-D debut of Columbia Pictures' animated movie "Monster House" raked in more than twice the average per-screen box office of the 2-D version, showing that 3-D systems can boost a movie's appeal. Dolby says its Infitec-based system would be cheaper and more flexible than that of the leading 3-D cinema company, Real D, because it allows a 3-D image to be projected directly onto standard white screens. Real D's system requires silver screens to boost light on the image. Real D has installed more than 200 screens worldwide and has led the two largest digital 3-D film debuts ever -- the Walt Disney Co's (DIS.N: Quote, Profile, Research) "Chicken Little" and "Monster House". Existing 3-D systems that use white screens also require theater-goers to wear expensive, battery-charged glasses to view the 3-D images. Dolby said its solution allows theater patrons to use the inexpensive polarized plastic glasses used by Real D systems. Tim Partridge, senior vice president and general manager of Dolby's professional division, said the company got serious about designing its own 3-D system during the debut of "Chicken Little". Dolby worked with Disney and Real D to convert 100 theaters worldwide to digital 3-D systems for the film's run last fall. "During that roll out we were able to see what an impact 3-D had on the experience," Partridge said. "We learned about the drawbacks. We stood back and tried to figure out what it would take to have an optimized 3-D system." Dolby has deployed its digital playback system on 160 theater screens worldwide. The company expects its 3-D technology to be available by spring of 2007. 
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#2
08-03-06, 05:36 PM
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That sounds pretty awesome
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#3
08-04-06, 09:52 AM
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ya, it will def get me back into the theaters more.
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