The Real Scoop on Beef Protein Powders
Beef is arguably the most virile of all meats. It is a symbol of strength; a nutrient dense protein source that screams power, gains, manliness and testosterone.
But this potent bovine animal is much more than a food source to hardcore muscleheads. The male of the species – a bull – has a long and illustrious connection to the very source of power that drives gains:
Legend has it that Milo of Croton, a Grecian wrestler from the 6th century, developed his amazing strength by carrying a bull. Each day Milo would hoist this newborn calf onto his back and shoulders, and walk through the city of Croton. As the young bull grew in both girth and weight, and transitioned into an adult bull, Milo became a powerhouse.
Enter beef protein powder.
Over the last several years this high protein supplementation option has garnered quite a bit of attention. Quality beef protein powders from reputable companies continue to enter the market on a regular basis.
Though sales of these powders are still quite small in a relative sense, they are growing…and why wouldn’t they be? The idea of a beef protein powder sounds appealing. Why go for whey when you can supplement with the flesh of a bull? Sounds awesome, right?
That is the question. Is beef protein powder a better choice than whey? What exactly is in a beef protein powder and how does it stack up from a nutritional standpoint? Let’s take a look.
Beef Protein is Cow Flesh, Right? WRONG
Beef protein powder, typically labeled as Hydrolyzed Beef Protein Isolate, is NOT made from cow flesh. Sorry to be the bearer of awkward and somewhat gross news, but beef protein powder is actually derived from the throwaway parts of a cow.
Yes, indeed. Beef protein does not come from beef flesh. It comes from parts and pieces such as hooves, bones, skin, connective tissue, joints, hide, ligaments, ears and more. Cow ear gains, anyone?
Personally, the thought of drinking “fruit punch” or “blue raspberry” powdered cow ears and hooves is rather off-putting. There is inherent nutritional value in all consumable parts of an animal; no one can argue this point. That being said, most consumers are under the impression that this beef powder is actually beef.
Sorry folks, you are not chugging a form of processed, powdered cow meat. You are drinking powdered unmentionables.
Is there a purposeful deception being made by companies that produce these beef protein powders? You decide. I’m simply trying to present facts.
What About the Inclusion of Glutamine and Creatine?
Of the eight major beef protein powder brands I analyzed, four contained added creatine monohydrate and three contained glutamine or glutamine-alpha-ketoglutarate, a form of glutamine known for better absorption. Both creatine and glutamine elevate the number of grams of protein found in each container, but the downside is that they provide consumers with fewer actual grams of beef protein per scoop.
The inclusion of creatine and glutamine into protein powders is rather controversial. It drives the production cost of a powder down while providing consumers with a lower-grade product.
It should be noted that the actual included amounts of these two supplements remains unknown. I could not find stated amounts of glutamine or creatine listed in the “amount per serving” section of each product label.
I can see no important reason for a beef protein powder to include creatine and glutamine, but they are not without value. Creatine is the most studied and respected supplement on the market, and glutamine is a popular bodybuilding supplement as well.
Is this amino spiking? Are beef protein manufacturers trying to drive costs down, or simply adding glutamine and creatine because they feel these supplements add value to their products? Again, this is up for debate. You decide.
Why is Beef Protein Gaining Popularity?
Beef protein powder is being heavily marketed for two major reasons: It’s more profitable than whey protein. There are fewer players in the beef protein market.
Beef powder does not have to become a hot seller for it to help a company’s bottom line. The profit margins for these products are more meaty than whey protein (pun intended), allowing a company to increase profits while providing a niche service to consumers who want protein powder options.
There is nothing wrong with trying to make a profit. That is what businesses do. Profits sustain companies, create jobs and put food on our tables…yada, yada, yada. Economics 101. We get it.
Not everyone wants whey protein. Not everyone cares that beef protein isn’t actually flesh. Supply and demand will drive the future of each of these powders. Just know what you are getting for your dollar.
Final Thoughts on Beef Protein Powder Quality
Is it possible to know if the Hydrolyzed Beef Protein Isolate you are drinking is quality? I guess that depends on what the definition of quality is. What are the standards here? Is having 23.9% cow ear and only 15.7% hooves better than any other ratio? No one knows, at least that I am aware of.
At the end of the day cow parts are cow parts. Beef protein manufacturers are likely just piling the unwanted parts of a cow onto some conveyor belt of gore. I imagine this process looks more like a scene from the movie Hostel than it does a production line of gains.
Random ears. Random eyeballs. Bones. Hooves. Hide. Maybe even testicles and anus. Until companies become transparent about the manufacturing process of beef protein powder, the quality contained in each scoop is up for debate.