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With the camera rolling, Christian Boeving, a fitness model who is paid to endorse bodybuilding products, freely admitted he had used steroids since he was 16.
That was two years ago, when a friend from the gym he uses, Christopher Bell, was filming “Bigger, Stronger, Faster,” a documentary on steroids that was released on May 30.
Mr. Boeving said he had nearly forgotten about the interview until he heard from the film’s representatives just before it was shown in January at the Sundance Film Festival. “They said, ‘Look, we’re just letting you know you mentioned the word steroids in it,’ ” Mr. Boeving said. “But I didn’t think I would get into that much trouble, because I thought it was pretty apparent that the top people in the industry use steroids to look like we do.”
A company whose products he endorsed, Iovate Health Sciences, apparently did not think so, and promptly severed Mr. Boeving’s contract. Iovate Health Sciences did not return calls for comment last week.
Full Story: http://www.nytimes.com/2008/06/09/bu...l?ref=business
That was two years ago, when a friend from the gym he uses, Christopher Bell, was filming “Bigger, Stronger, Faster,” a documentary on steroids that was released on May 30.
Mr. Boeving said he had nearly forgotten about the interview until he heard from the film’s representatives just before it was shown in January at the Sundance Film Festival. “They said, ‘Look, we’re just letting you know you mentioned the word steroids in it,’ ” Mr. Boeving said. “But I didn’t think I would get into that much trouble, because I thought it was pretty apparent that the top people in the industry use steroids to look like we do.”
A company whose products he endorsed, Iovate Health Sciences, apparently did not think so, and promptly severed Mr. Boeving’s contract. Iovate Health Sciences did not return calls for comment last week.
Full Story: http://www.nytimes.com/2008/06/09/bu...l?ref=business
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