I see the problem as keeping them looking like role models, and childhood hero's. Where does all the money come from? Fans. No one will buy merchandise representing the people they don't like.
As kids grow up with there parents telling them all these things are bad, the kids will think so and so is a bad person. This works in keeping kids from doing the wrong things, espeacially at a young age. It's like the tobacco companies, they advertise to a target audience of 16-26 or something like that. Those are the people that are most likely to spend the most money and the younger you get them intersted, the more money that will come in long term. No it's not a big deal that these athletes are using AS, but it is bad as they are representing a future that kids want.
*I hope this makes sense, my thoughts were very scattered*
As kids grow up with there parents telling them all these things are bad, the kids will think so and so is a bad person. This works in keeping kids from doing the wrong things, espeacially at a young age. It's like the tobacco companies, they advertise to a target audience of 16-26 or something like that. Those are the people that are most likely to spend the most money and the younger you get them intersted, the more money that will come in long term. No it's not a big deal that these athletes are using AS, but it is bad as they are representing a future that kids want.
*I hope this makes sense, my thoughts were very scattered*

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