In a report published Thursday by PlainSite, an independent research shop led by Aaron Greenspan, analysts calculated that Facebook CEO Mark Zuckerberg has been regularly lying to investors and the public about the company's user metrics, and that the company could be overestimating the number of users by as much as 50%.
Facebook's fraudulent numbers hurt its customers (advertisers) by overstating the effectiveness of Facebook's product, the company said.
Fake accounts affect Facebook at its core in numerous ways:
*Its customers purchase advertising on Facebook based on the fact that it can supposedly target advertisements at more than 2 billion real human beings. To the extent that users aren’t real, companies are throwing their money down the drain.
*Fake accounts click on advertising at random, or “like” pages, to throw off antifraud algorithms. Fake accounts look real if they do not follow a clear pattern. This kind of activity defrauds advertisers, but rewards Facebook with revenue.
*Fake accounts often defraud other users on Facebook, through scams, fake news, extortion, and other forms of deception. Often, they can involve governments
https://www.zerohedge.com/news/2019-...users-are-fake
Facebook's fraudulent numbers hurt its customers (advertisers) by overstating the effectiveness of Facebook's product, the company said.
Fake accounts affect Facebook at its core in numerous ways:
*Its customers purchase advertising on Facebook based on the fact that it can supposedly target advertisements at more than 2 billion real human beings. To the extent that users aren’t real, companies are throwing their money down the drain.
*Fake accounts click on advertising at random, or “like” pages, to throw off antifraud algorithms. Fake accounts look real if they do not follow a clear pattern. This kind of activity defrauds advertisers, but rewards Facebook with revenue.
*Fake accounts often defraud other users on Facebook, through scams, fake news, extortion, and other forms of deception. Often, they can involve governments
https://www.zerohedge.com/news/2019-...users-are-fake

Comment