New Protein Powders? Confused?

[bengal]

I am just a bit confused about all the new proteins available on the market...
I have always used Optimum Nutritions 100% Whey, it seems to do the job, good price, etc.

But now I see these new more effective proteins available and was wondering if they really are or if its hype.
Like:

Whey Isolate (ISO-AGB) by AF Store

Hydrolyzed whey protein isolate

CFM Whey Isolate & Hydrolyzed 520 by ProteinFactory

Can anyone with personal experience give me the low down?

-THANKS!!!!!!!

[Gort]

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The fact is, unless you are an advanced bodybuilder, it will not make much difference. Avoid lots of soy protein and eat mainly food.

[DEMETRIS]

I would go with ELITE whey by DYMATIZE