Netflix Raises Prices on All of Its Subscription Plans
The streaming service’s most popular plan will increase to $13 a month, while the basic plan will go up to $9
Netflix Inc. raised prices for all of its subscription plans, a move that will give the streaming-video giant more flexibility to continue its aggressive spending on content in the face of stepped-up competition from rivals.
Netflix will increase the price of its most popular plan 18% to $13 a month from $11. That plan allows users to stream from two screens at the same time. The most basic plan, which allows a single stream in standard definition, will go up one dollar, or 13%, to $9 a month.
“We change pricing from time to time as we continue investing in great entertainment and improving the overall Netflix experience for the benefit of our members,” a Netflix spokesperson said.
The new rates will go into effect immediately for new customers and be applied to the accounts of existing customers in the next few months, according to a person familiar with the plans.
Netflix shares were up more than 5% in early trading. Netflix has increased its revenue at a rapid pace over the past several years, but hasn’t generated huge profits, and investors have been watching to see if the company would turn up the lever on pricing.
Netflix last raised prices in October 2017, when the standard plan increased $1 to $11 a month, and the premium plan went up $2 to $14.
Still way better then cable..fuck them never going back!
Tweet
Comment